120421TA – Ellen Brewood Interview

 

April 21, 2012 Top Agent Interview with

Ellen Brewood

Running Time: 1:10

Background:

Ellen Brewood with Realty Executives of Kansas City in Leawood, Kansas.

Last year she closed 423 transactions with a total sales volume of 30 million.  Her average sales price was 71 thousand of which 13% were buyers and 87% were sellers.  She operates a team with 14 members:  1 transaction coordinator, 1 offer negotiator, 1 BPO/repair coordinator, 1 pre-marketing coordinator, 1 reimbursement/bookkeeper, 2 property inspectors, 1 compliance auditor, 1 marketing manager, 1 marketing manager assistant, 3 buyer agents, and 1 team leader.

Ellen Brewood is the team leader of the Sellin’ Ellen Team.  She has been an agent for 16 years.  She works the Metro Kansas City market.

Ellen has specialized in REO sales for 11 years.  She started as a traditional agent.  Then she noticed several top agents who were specializing in REO.  She decided to jump in and make a go of it.  It worked.

Ellen took a traditional path to the banks.  She did BPOs (broker price opinions).  Lots and lots of BPOs.  She built a small team that performed 500 BPOs per month for about $50 each.  It was labor intensive, but it opened doors.  One day a bank requested a review BPO.  The bank was so impressed that they asked Ellen if she wanted to list their REOs.

Ellen gives an overview of the REO business from the perspective of a hard-working, high-achieving agent.

2011 Stats:

  • 423 closings
  • 30 million sales volume
  • 71 thousand average price
  • 13% buyers and 87% sellers
  • 14 member team:
    • 1 transaction coordinator
    • 1 offer negotiator
    • 1 BPO/repair coordinator
    • 1 pre-marketing coordinator
    • 1 reimbursement/bookkeeper
    • 2 property inspectors
    • 1 compliance auditor
    • 1 marketing manager
    • 1 marketing manager assistant
    • 3 buyer agents
    • 1 team leader

Niche:

  • REO

Click here to listen to the interview with:      Ellen Brewood